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Original research
A PDCA+C FRAMEWORK FOR COMMUNICATION-ENABLED CONTINUOUS IMPROVEMENT: IMPLICATIONS FOR OPERATIONAL PERFORMANCE AND QUALITY MANAGEMENT SYSTEMSPages 317-330
Abstract:
This study examines the integration of communication into continuous improvement systems through an extension of the Plan-Do-Check-Act approach. The objective is to determine whether communication can be structured as a transversal and managed dimension within quality management frameworks. The scope includes analysis of the harmonized structure of international management system standards and selected excellence models. A qualitative methodology based on literature review, conceptual synthesis, and comparative framework analysis is employed. The results indicate that communication is implicitly embedded across all phases of improvement but lacks formal integration as a quality-critical factor. The proposed extended model addresses this gap by positioning communication as a unifying element supporting alignment, coordination, evaluation, and improvement. The findings suggest that this approach enhances the effectiveness and coherence of quality management systems, particularly in complex and knowledge-intensive organizational environments.
Keywords: Quality, QM, continuous improvement, QMS, PDCA, PDCA+C.
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Oleh Popyk 
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